Creativity is a competitive advantage

Are innovation and creativity taking a back seat to survival in this fragile economy?

Linda Naiman thinks so. She says “managers are too busy putting out fires…they’re in survival mode. They become control freaks and wind up telling staff what to do and how to do it, and that leaves employees frustrated.” She says workers just want the ability to express themselves or do work that challenges their intellect.

“If you are not adding creativity to your products or services, you are doomed to commodity hell, where you are just competing on price.”

(JC)
Workplace creativity shrivels on the vine | The Globe and Mail: Report on Business | Jennifer Myers | 29 February 2010

Tagged as: Creativity