Social media, as a color, is a shade of gray

by Janet Clarey on December 15, 2009

eyeThere’s no shortage of false dichotomies in L&D. Jay Cross names two that show up frequently - e-learning vs. face-to-face (blend is best), and  informal vs. formal (all learning is part formal, part informal). We also still see it with the “digital natives” and “digital immigrants” (technology exposure is the real factor, not age).

Die false dichotomies, die!

On social media, rather than the “should we or shouldn’t we?” question, Jay Cross thinks we’re asking the wrong question entirely. We should be asking (about social media) “how much?”

Social media is not either/or. It’s “some.” It’s already happening. Your employees do have smart phones, don’t they? And most have computers at home? This is not peek-a-boo; when you close your eyes, social networking doesn’t go away. Your employees, customers, and competitors are already involved.

(JC)
Bipolar Decision-making | Internet Time Blog | Jay Cross | 14 December 2009

{ 2 comments… read them below or add one }

Thea December 15, 2009 at 12:16 pm

While attending the Online Learning Conference in New York this year, I remember Bryan Chapman shared some statistics that showed 41% of organizations have “rogue” or unofficial groups of social media users at work, while only 20% have official roll-outs of the technology to help their employees network. I always use those statistics when trying to explain to clients that: “yes, indeed, you have social networking going on right here in your office – you just may not know about it.”

Janet Clarey December 15, 2009 at 6:35 pm

Agree 100%.

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