The US Market for Self-Paced eLearning Products and Services

Via Helge Scherlund’s eLearning News Blog, a link to Ambient Insight’s report on the US Market for Self-paced eLearning Products and Services: 2009-2014 Forecast and Analysis. The report is 64 pages with 19 tables and 15 charts. It is available through a site license. An executive summary is provided here.

Key findings (as listed on Ambient’s site):

• The buying behavior, product demand, competition, and market conditions vary in each buying segment and suppliers tend to specialize in meeting the needs of specific buying segments
• The recession is “factored” into the forecasts and the industry is entering a period of economic recovery
• In the current market, the most significant inhibitor is not the post-recessionary climate, but product substitution
• Private investment surged in 2007 and 2008 and several companies launched successful IPOs in the last year
• New suppliers are coming into the market at a steady rate
• There are significant untapped revenue opportunities in the US market
• The strong growth in the global market has created revenue opportunities for US suppliers

“A new wave of adoption is now underway and new buyers and new suppliers are emerging at a steady rate. This trend started before the recession and the recession acted as a catalyst accelerating the new wave of adoption. In the current economic recovery, the market favors suppliers that can identify and meet the needs of these new buyers.” (JC)

Ambient Insight Reports Strong US eLearning Market | Helge Scherlund’s eLearning News Blog | Helge Scherlund | 23 November 2009

Tagged as: eLearning, research, us market