Wacky Marketing is Memorable Marketing

Nancy Boy is a business that shouldn’t really work. They sell soap, a commodity if there every was one. But is does work, thanks to the wacky writing of Eric, the Nancy Boy newsletter writer, who has a cult-like following. A sample of his prose:

But the most excruciating social prevarication occurs during the dental hygienist interrogation. “You signed under oath in 1987 that you brush twice a day with prescription toothpaste, floss after each meal, use the Proxabrush and Stim-U-Dents nightly and gum stimulator every other night do you still swear it to be so?” My eyes roll back in my head as I dimly recall meaning to buy floss at duty free when we went to Martinique in 2002 but I smile brightly and exclaim, “Now I’m doing the gum stimulator EVERY night,” a bootlicking lead-in to the nitrous score. Yes of course just for the cleaning for anything serious like a cavity I have Madonna’s private anesthetist.

People (at least enough people to sustain the business) wait in suspense for the next issue of the newsletter. Other wacky marketers recommended by Sonia Simone in this post:

The wacky yoga/business/life coach who talks to a duck.

Or the small business marketing guru who swears like a sailor.

Or the alternative relationship coach.

Or the lazy surfer/millionaire.

“The more you think you’re too flawed or messed up or just plain weird to put yourself forward as the star of the business, the more promise you have,” says Sonia. Have a look and then go nuts. (GW)

Things You Can Learn from a Nancy Boy| Remarkable Communication | Sonia Simone | 3 April 2009

Tagged as: Marketing