Kathy Sierra’s Keynote at SXSW

Nettie Hartsock describes Kathy Sierra’s keynote at the recent SXSW conference as a “standout”, and provides the following 6 takeways:

1. “It’s not in the corner because you don’t use it, you don’t use it because it’s in the corner.”

2. “Think clueless.”

3. “Don’t make a better X, make a better use of X.”

4. Always ask, “What is the bigger experience?”

5. “What movie are your users (or audience) in and what movie do they really need to be in?”

6. Don’t have death by risk aversion.

These would make great bumper stickers…

But, there’s more! Kathy actually made at least 16 great points, according to a longer writeup by Alissa Walker at Fast Company. In making her last point – Be Amazed! – Kathy showed a hilarious video by comedian Louis CK. Lots of things to ponder in this great presentation.

(GW)

Kathy Sierra – Another SXSW Standout | The Hartsock Agency | Nettie Hartsock | 20 March 2009