A very nice case study by IBM and Linden Lab about IBM’s Academy of Technology.
“The three-day Academy of Technology’s Virtual World Conference attracted over 200 members globally who attended 3 keynotes and 37 breakout sessions … they saved over $250,000 in travel and venue costs and more than $150,000 in additional productivity gains (since participants were already at their computers and could dive back into work immediately).”
How Meeting In Second Life Transformed IBM’s Technology Elite Into Virtual World Believers
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