Hype Cycle for Virtual Worlds

Gary Hayes offers a Gartner-style hype cycle for social virtual worlds.

Hayes observes less overall investment in virtual worlds in 2008 versus 2007, but still sees activity and innovation.

His conclusion:

“The most important message is that developing on a reasonably stable and mature [virtual] platform is not a big investment and companies, education departments and entertainment property owners should still see this investment as two key returns in the ‘real time, immersive arena’  – how to create experiential services and how to engage with a community.”

The Virtual Worlds Hype Cycle for 2009 | 21 January 2009

Tagged as: Virtual Worlds