McKinsey: How to Make Web 2.0 Work

by Tom Werner on February 20, 2009

In Six ways to make Web 2.0 work, the McKinsey Quarterly describes three purposes of Web 2.0 tools and six ways to make sure they work.

The three purposes of Web 2.0 tools:

  • Content generation.
  • Community building.
  • Decision support.

Six ways to make Web 2.0 work | February 2009

Tagged as: Web 2.0

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