Social Network Analysis & ROI

Barry Liberts summarizes a Wall Street Journal article that describes social analytics and its use within organizations.

Some points he took away from the article:

1. Social networking within enterprises is not just for marketing. It can be effectively used for HR as well.
2. Contrary to most skeptics’ beliefs, there is measurable ROI for social media.
3. In order to stay competitive in today’s social media landscape, organizations need to be thinking about social analytics.

(JC)

Social Analytics – Measurable ROI | Mzinga | Barry Libert: The World of We | 26 January 2009

Tagged as: ROI, social analytics, Social Media, Social Networking