Authors: Richard Nantel, Sharon Vipond, and the staff of Brandon Hall Research

Published November 2004 • Download file size: 2.3 MB • 184 pages • $295

Note: This report is a new, expanded, and updated edition of a popular report first published in March 2001, "Building the Business Case for E-Learning: How to Translate the Benefits of E-Learning into Language the Whole Organization Will Understand."

The goal of this report is to help you develop a proposal that results in funding for your learning initiative. To do this, the report provides you with a well-designed structure, comprehensive guidelines, and practical tools to help you build an effective business case.

A reality of life within all organizations is that a limited amount of funds are available and must be allocated to many divisions and projects. You may be convinced of the critical importance of your proposed training initiative. You may also be certain that your training initiative will have a substantial positive impact on your organization’s operations, efficiency, and profits. But, you need to be aware that others within your organization are just as convinced that available funds should be allocated to their projects instead of yours.

Central to this new edition are more than 50 pages of information that provide a detailed "10-Step Process" for how to build a business case. The ten-step process described in this report is based on industry best practices and proven strategies that have worked successfully for many organizations. Each step provides exercises, extensive guidance, and detailed recommendations. In addition, "Key Points to Consider" are provided with each step, challenging you to apply these guidelines to your own business environment and to specific e-learning initiatives.

Also contained are case studies from organizations that have demonstrated the importance of applying key steps in the process to obtain funding. As a learning professional, you are probably already convinced of the merits of training within your organization. Now is the time to get everyone else on board.

How to Create an Internal Proposal: 10 Steps and a Template to Get Your Program Funded

This 184-page report provides a proven methodology to help you obtain funding for your training initiatives. This report also contains detailed information about the return on investment from online learning.

• A "10-Step Process" on how to build a business case

• Advice on aligning learning with business goals

• Advice on how to speak to key decision-makers in your organization in a language they understand

• How to identify and calculate the total return on investment (ROI) from technology-enabled learning

• Nineteen case studies from some of the best known organizations in the world, describing how learning professionals in each organization succeeded in having their proposed training initiatives approved