| How Great Organizations
Train Their Sales Teams
A great sales team is at the heart of all
successful organizations. Sales generate the revenues required
to finance innovation and pay the bills. Great sales teams
can generate huge profits in good times and can help weather economic
downturns.
"Product Knowledge and Sales
Skills: Descriptions and Excerpts of Online Courses from the
2007 Brandon Hall Excellence in Learning Awards"
provides an inside view of the online learning well-known
organizations such as Cisco, Harley-Davidson, Nike, and Volvo
provide to their sales teams.
Each of the 14 case studies included in
this report includes a link to a video recording of the course
and information about the tools, budgets, development
teams, and time frames required to create the content.
This report is designed for anyone involved
in creating training — subject matter experts, instructional
designers, authors, graphic designers, and training and project
managers.
"Product Knowledge
and Sales Skills: Descriptions and Excerpts of Online Courses
from the 2007 Brandon Hall Excellence in Learning Awards"
is designed to provide a look inside the tools professional
development teams use and the processes they follow to develop
smarter and more innovate e-learning courses. It’s a
great way to benchmark your own courses against the work of
the best content developers.
Most importantly, this report can provide
you with fresh ideas on how to improve the
skills of your sales force.

This report is also available through
a subscription to the Brandon
Hall Research Library.
Reports highlighting Excellence in Learning Awards entries:
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