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Product Knowledge and Sales Skills: Descriptions and Excerpts of Online Courses from the 2007 Brandon Hall Excellence in Learning Awards

 

How Great Organizations
Train Their Sales Teams

A great sales team is at the heart of all successful organizations. Sales generate the revenues required to finance innovation and pay the bills. Great sales teams can generate huge profits in good times and can help weather economic downturns.

"Product Knowledge and Sales Skills: Descriptions and Excerpts of Online Courses from the 2007 Brandon Hall Excellence in Learning Awards" provides an inside view of the online learning well-known organizations such as Cisco, Harley-Davidson, Nike, and Volvo provide to their sales teams.

Each of the 14 case studies included in this report includes a link to a video recording of the course and information about the tools, budgets, development teams, and time frames required to create the content.

This report is designed for anyone involved in creating training — subject matter experts, instructional designers, authors, graphic designers, and training and project managers.

"Product Knowledge and Sales Skills: Descriptions and Excerpts of Online Courses from the 2007 Brandon Hall Excellence in Learning Awards" is designed to provide a look inside the tools professional development teams use and the processes they follow to develop smarter and more innovate e-learning courses. It’s a great way to benchmark your own courses against the work of the best content developers.

Most importantly, this report can provide you with fresh ideas on how to improve the skills of your sales force.

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This report is also available through a subscription to the Brandon Hall Research Library.

Reports highlighting Excellence in Learning Awards entries:

2007 Awards winners
Award-Winning Custom Content 2006: Description and Excerpts of Online Courses from the Brandon Hall Excellence in Learning Awards
New Employee Skills: Descriptions and Excerpts of Online Courses from the 2007 Brandon Hall Awards
Professional and Industry-Specific Skills: Descriptions and Excerpts of Online Courses from the 2006 Brandon Hall Awards
Employee Orientation and Interpersonal Skills: Descriptions and Excerpts of Online Courses from the 2006 Brandon Hall Awards
Sales and Customer Service Skills: Descriptions and Excerpts of Online Courses from the 2006 Brandon Hall Awards
Workplace Procedures and Technical Skills: Descriptions and Excerpts of Online Courses from the 2006 Brandon Hall Awards
Sales Training Initiatives: Case Studies of Successful Program Rollouts from the 2006 Brandon Hall Awards
 Award-Winning Custom Content 2005: Description and Videos of 28 Online Courses from the Brandon Hall Excellence in Learning Awards Customer Service Skills: Descriptions and Excerpts of Online Courses from the 2007 Brandon Hall Excellence in Learning Awards.    

 

 
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Product Knowledge and Sales Skills: Descriptions and Excerpts of Online Courses from the 2007 Brandon Hall Excellence in Learning Awards

Product Knowledge and Sales Skills: Descriptions and Excerpts of Online Courses from the 2007 Brandon Hall Excellence in Learning Awards

By the staff of Brandon Hall Research

Published November 2007 • Download file size: 3.3 MB • 69 pages • $275

NEW PRICE: $245


Features
  • Case studies and video recordings of 14 courses
  • Screen captures
  • Case studies of high-profile companies and the vendors that create their content
  • Candid comments from judges

 

 
© 2010 Brandon Hall Research