| What Makes a Great Online Sales
or Customer Service Course?
What do expert course developers do to make
their courses so engaging? What tools do they use to create
online courses? What staff, budget, and time frame do professional
developers allocate to creating great online courses?
"Sales and Customer Service
Skills: Descriptions and Excerpts of Online Courses from the
2006 Brandon Hall Awards" provides 35
case studies and 29 online excerpts of sales
and customer service courses submitted to the 2006 Brandon
Hall Excellence in Learning Awards. Designed for anyone involved
in creating training — subject matter experts, instructional
designers, authors, graphic designers, and training and project
managers — this report aims to answer the following
questions:
- What do great online courses
look like? Access online video recordings of 30
courses.
- What tools do others use
to create online courses?
Find out what content development applications leading developers
use to create their high-impact courses.
- What staff, budget, and
time frame do professional developers allocate to creating
great online courses? Plan your budget and staff
accordingly by seeing how professional custom content providers
manage a course development project.
- What can I learn from these
sample courses that I can apply to my own courses?
Implement the best practices of professional developers
to improve the training you provide.
- How do the courses my organization
creates stack up against others? Stop
creating courses in a vacuum. Assess how your courses compare
to those of leading developers.
- How do others evaluate
courseware? Read candid assessments of these courses
by Brandon Hall Excellence in Learning Awards judges to
see what they liked or didn't like.
- To what companies do industry
leaders turn to create their training? If you're
considering outsourcing a course development project, this
report provides a glimpse into the styles of expert courseware development firms that supply
industry leaders such as Lenovo, Palm, T-Mobile, Amgen, Microsoft,
Circuit City, and Ford.
"Sales
and Customer Service Skills: Descriptions and Excerpts of
Online Courses from the 2006 Brandon Hall Awards"
is designed to give you a look inside the tools professional
development teams use and the processes they follow to develop
smarter and more innovate e-learning courses. It’s a
great way to benchmark your own courses against the work of
the best content developers.
This report is also available through
a subscription to the Brandon
Hall Research Library.
Reports highlighting Excellence in Learning Awards entries:
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