| What Makes Great Sales Training?
Sales training is often as unique to individual
organizations as the products it sells. A sound sales training
program is critical to meeting business goals and maintaining
a competitive advantage in the marketplace. To ensure that their
sales training program delivers the best results, industry-leaders
such as AT&T, HSBC, and Avon have developed programs with
multiple solutions to accomplish their sales goals.
"Sales Training Initiatives:
Case Studies of Successful Program Rollouts from the 2006
Brandon Hall Awards" provides five case studies
submitted to the 2006 Brandon Hall Excellence in Learning
Awards. Designed for anyone involved in creating training
programs — training managers, sales managers, executives,
instructional designers, project managers — this reports
aims to answer the following questions and provide tangible
information:
- Where do you start when designing
a sales training program? Find out what methodologies
were used to create and roll out the programs.
- How do organizations blend e-learning
into their sales training? Determine the ideal
mix of training delivery methods.
- What can I learn from these
case studies that I can apply to my own courses?
Implement the best practices based on the success of other
organizations’ initiatives to improve the sales training
you provide.
- How does the sales training
at your organization stack up against others? Tired
of reinventing the wheel? Compare your current sales training
program to those of leading developers.
- How do others evaluate their
sales training programs? Read candid assessments
of these case studies by Brandon Hall Excellence in Learning
Awards judges to see what they liked or disliked.
- How do companies use
outsourcing to create their programs? If you're
considering outsourcing the design and development of
your sales training project, this report will provide a
glimpse into the process.
"Sales Training Initiatives: Case Studies
of Successful Program Rollouts from the 2006 Brandon Hall
Awards" is designed to provide a look inside the sales
training methodologies of some of the most successful companies.
This report is also available through
a subscription to the Brandon
Hall Research Library.
Other reports on the topic of sales training:
Reports highlighting Excellence in Learning Awards entries:
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