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Home > Community > Shootouts > 2005 Software Simulation Shootout

Brandon Hall Research: 2005 Software Simulation Shootout
 
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This Shootout was held February 28th and March 1st and 2nd in New Orleans at the Ernest N. Morial Convention Center.


Gallery

Big screens

The competition is broadcast on giant screens in real time to an audience of judges.

Team debriefs audience

The team from Assima briefs the audience on the simulation they created in front of the audience in real time.

Referee explains the competition

Development took place on several screens simultaneously. Bryan Chapman, referee for the event, explains to the audience about the source documents provided to each team as the baseline subject matter for each simulation.

Audience members vote

The audience serves as primary judges for the competition. A ballot is provided to each audience member. (Note: Members of participating companies are not allowed to vote.)

Audience votes

The Shootout took place on the floor of the Expo hall.

Team at work

RWD team hard at work during the 20-minute, allotted simulation development time.

Hamming it up

Because the teams showed their technology from both the author and the learner perspective, the team from STT creatively showed the different hats when switching roles from one type of user to another.

Team hard at work

OnDemand team building a simulation with multiple, instructional delivery modes.


Gallery of Simulations

We asked the participants to send us a link with a simulation built using the Shootout subject matter (adding a person's name in Microsoft Outlook). This is a great way for you to see how their simulations run across your Internet connection and to explore the dynamic capabilities of each system. Just click the link next to each product name to launch the simulation.

A challenge for anyone that wasn't able to join the Shootout as a competitor: We invite you to download the simulation content/rough storyboard (in .zip format) and create your own software simulation for others to see how well your simulation runs against those create by Shootout participants. Just create the simulation, post it to your own Web server, then send the link to Bryan Chapman. If the page is free of advertisements and does not require a log-in to run, we will post the link for others to see. We hope to use this page as a test bed to explore different methods and products that can be used to create software simulations.

Here is a list of the companies that have taken us up on the challenge so far (including participants of the Shootout who have submitted their links):

Product (Company) Link to Software Simulation Shootout
Participant

KSHelper (Knowledge Solutions)

STT Trainer (STT)
Expert Author (KnowledgeQuest)
Firefly (KnowledgePlanet)
OnDemand Personal Navigator (Global Knowledge)
The Training Wizard Suite (Assima)
Macromedia (Captivate)
Three Point Technology (LC sim Engine)  
Instructional Endeavors  

Send us your link today!

 
The Participants
Product Company Home Page
Captivate Macromedia www.macromedia.com
Expert Author KnowledgeQuest www.knowledgequest.com
Firefly KnowledgePlanet www.knowledgeplanet.com
InfoPak Simulator RWD Technologies www.rwd.com
KSHelper Knowledge Solutions www.kshelper.com
OnDemand Personal Navigator Global Knowledge www.ondemandgk.com
RapidBuilder XStreamSoftware www.xstreamsoftware.com
STT Trainer STT www.stt-global.com
The Wizard Training Suite Assima www.assima.net
ViewletBuilder Qarbon www.qarbon.com

Background

Most organizations, at some time or another, are faced with the challenge of creating simulations to teach employees how to use a variety of software applications such as claims processing systems, company intranets, HR systems, accounting software, CRM, ERP, and many other business-critical software systems.

We invited the best-of-the-best vendors (who offer tools you can use to create your own simulations) to create an interactive simulation in front of a live audience during the Training 2005 Conference in New Orleans. Each team was asked to create a simulation, teaching a learner how to add a name in an Outlook address book, and then to debrief the audience on their approach in areas such as rapid development, interactivity in the simulation, and creating instructional feedback based on learner performance. These are the results of the competition.

The basic idea of the Shootout is to have teams attack the same business issue using different approaches and technology. This creates an excellent learning opportunity for the audience (to observe a variety of techniques) and also provides an environment for evaluating perspective technologies. For the 2005 Software Simulation Shootout, the task was to create a short, highly interactive software simulation in front of a live audience.

Referee Bryan Chapman

The subject matter for the Shootout was simply to teach a learner how to add a person's name to the address book inside Microsoft Outlook. Although most organizations wouldn't likely create something so generic, we felt it was a good representative sample, allowing for a variety of simulation inputs, such as mouse clicking, pull-down menus, typing text, key press, etc. Also, we didn't want to require each of the 10 participating teams to have to learn a new software application in order to understand the subject matter.

Each team was given a very crude storyboard (if you can even call it that). Basically, they were given a Word document outlining the steps to be taught, including opening the address book, creating a new record, adding the data, attaching a picture, and saving the new contact information. The teams were given the storyboard before the event and were allowed to practice creating their own simulation. Even though they were allowed to practice, the rules specifically indicated that they were not allowed to bring any pre-created content with them to be used in the competition.

The entire simulation had to be created from scratch, including taking screen captures, simulating dialog boxes and menus, defining interactions, laying out feedback, adding instruction prompts, and even adding audio narration. Several teams added audio to their simulation, which all had to be recorded on-site (although it was a bit noisy in the Expo hall). The only piece of media they were allowed to pre-create was up to a 30-second video clip on the subject matter (to demonstrate their ability to incorporate rich media in simulations) – nothing else!

If you would like to download a copy of the basic simulation storyboard to see what they had to work with, or to create your own version as a benchmark, please click here. (Note: This will allow you to download the file in .zip format.)

Each team had a large screen behind them so the audience could watch their every move as they created the simulation. There were a total of 10 teams in the competition, with rounds occurring each of the three days of the conference – three teams took the challenge on Monday, four teams on Tuesday, with the final three teams taking their turn on Wednesday. Each team had a total of 20 minutes to create their entire simulation.

Upon completing the 20-minute production time, each team provided a seven-minute debrief of what they were able to produce. During the debrief, each team was asked to use the following checklist to report on their activities:

Debrief checklist:

Were you able to finish the entire simulation during the 20 minutes? If not, what percentage was completed?

What output format did you create? (HTML/JavaScript, Flash, proprietary, etc.)

What is the size (total of all file sizes) for the simulation? With media? Without media?

Run the simulation you created in any Web browser and demonstrate the following:

  • Prompts and instructions for learner
  • Navigation controls (beyond following the steps)
  • Feedback for incorrect answers
  • Unexpected feedback (e.g., What happens if the learner just clicks somewhere on the screen that wasn't anticipated by the simulation developer?)
  • Remediation options when "they don't seem to get it"
  • Guidance beyond feedback (e.g., hints, demo mode, etc.)
  • Demonstrate that you were able to create an interaction with multiple input possibilities (referee will verify)
  • How do learners see their own scores? Is there a review mode for remediation?
  • Demonstrate or discuss the use of media in your simulation
  • Show any unique and differentiating aspect of the simulation output
Demonstrate your simulation development process, showing how you created the target simulation. Be sure to cover the following development aspects as part of your demonstration:
  • Simulating Outlook's interface
  • Creating click-even interactions (e.g., click the "New" button)
  • Creating feedback
  • Creating "typed-in" interactions
  • Creating the multiple-input event (The referee will randomly choose one of the following three for you to demonstrate: click "Save and Close" button; click "File" menu, select "Save"; or press "CTRL + S" keys)
  • Adding media (such as audio) to the simulation
  • Measuring/scoring performance
  • Show additional innovative aspects of your simulation development tool
  • Discuss your methods for communicating performance data to standards-conformant learning management systems
  • State the price (or discuss the general pricing model) used when purchasing licenses to your system

This is a lot of information to cover in seven minutes, but the participants did an excellent job focusing on how they approached the scenario given the allotted time.

Judging procedure and criteria:

The audience served as judges for the Shootout. They were each given a ballot to rate the system according to what was observed during the 20-minute production time and the seven-minute debrief given by each team. Here is what their ballot looked like for each product:

On a scale of 1 to 10 (with 10 being the highest rating) how would you rate this product in the following areas?:

Ease of use
 10     9     8     7     6     5     4     3     2     1
Interactivity of the simulation output
10     9     8     7     6     5     4     3     2     1
Quality of feedback/guidance
10     9     8     7     6     5     4     3     2     1
Most innovative approach
10     9     8     7     6     5     4     3     2     1

A total of 10 points was possible for each of the four categories. The scores were calculated by averaging the scores for all voters in each round. Winners were announced in each category based on the highest average score. These are the scores that are shown in the results section below.

Teams with the top three, highest-average, composite scores were announced as overall winners for the event. We do not list the scores for the teams that placed below third place in any of the categories or for the overall score. The tone of the competition was designed to be a fun, informal, educational event with some competition added as motivation.

We'd like to thank all of the teams who joined us for this event! We held a similar Shootout in 2001 (Los Angeles) and 2002 (London). Overall, we noticed that software simulation products have improved dramatically since these previous events. The level of competition was much higher as software simulation products seem to have reached a new level of product maturity and sophistication.


Highest Overall Score

Product Company Score
1st Place Captivate Macromedia 33.27
2nd Place STT Trainer STT 31.98
3rd Place Firefly KnowledgePlanet 31.65

Total range of scores was 33.27 to 27.07. Top score would be 40 points.


Ease of Use

Product Company Score
1st Place Captivate Macromedia 8.45
2nd Place ViewletBuilder Qarbon 8.03
3rd Place STT Trainer STT 7.53

Total range of scores was 8.45 to 6.19. Top score would be 10 points.


Interactivity of Simulation Output

Product Company Score
1st Place Firefly KnowledgePlanet 8.45
2nd Place Captivate Macromedia 8.37
3rd Place STT Trainer STT 8.12

Total range of scores was 8.45 to 7.23. Top score would be 10 points.


Quality of Guidance and Feedback

Product Company Score
1st Place Captivate Macromedia 8.28
2nd Place STT Trainer STT 8.00
3rd Place Firefly KnowledgePlanet 7.79

Total range of scores was 8.28 to 6.90. Top score would be 10 points.


Most Innovative Approach

Product Company Score
1st Place STT Trainer STT 8.33
2nd Place Captivate Macromedia 8.16
3rd Place The Wizard Training Suite Assima 8.05

Total range of scores was 8.33 to 6.42. Top score would be 10 points.

 
© 2008 Brandon Hall Research