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Home > Community > Shootouts > 2004 E-Assessment Product Shootout

Brandon Hall Research: 2004 E-Assessment Product Shootout
 
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This Shootout was held March 1st, 2nd, and 3rd in 2004 in Atlanta, Ga., at the World Congress Center.


Gallery

Audience watches competitionThe E-Assessment Shootout tool place on the Educational Stage, located in the Expo hall. Members of the audience serve as judges for the competition.

A team explains their entryThe team from TRA shows how they completed the task using their tool called "automatic e-Learning."

Audience members watch the competitionWe had good participation from the audience and want to thank everyone who took the time to rate each product.

A team hard at work The team from Eedo Knowledgeware developing an exam in front of a live audience – pressure!!!

Post-competition debriefAfter completing the task, each team debriefed the audience on their assessment. This is the team from Deakin KM, telling how they constructed the exam using their product – Knowledge Presenter.

Referee Bryan Chapman
Bryan Chapman, e-learning analyst at Brandon Hall Research, served as the referee for the Shootout.


Gallery of Simulations

For those of you who weren't able to join us in person, we've invited the participants to post the assessment they built here. We'll add more links as they become available.

Product (Company) Link to Software Simulation

Exam Engine

(Platte Canyon Multimedia Corp)

ExamBuilder

(ExamBuilder)

Testcraft

(Ingenious Group)

ForceTen

(Eedo Knowledgeware)

Knowledge Presenter

(Deakin KM)


Challenge for Others...

If you have assessment software and for some reason weren't able to join us for the Shootout, we'd like to challenge you to download the nine questions and create your own exam. Once you've created your version of the exam, post it to your own Web server, then send the link to bryan@brandon-hall.com. If the page is free of advertisements and does not require a log-in to run, we will post the link for others to see. We hope to make this a page that will serve as a test bed for what's possible when creating online exams. Send us your link today!

Product (Company) Link to Software Simulation

The Quiz Show

 
The Participants
Product Company Home Page
Testcraft Ingenious Group www.testcraft.com
ForceTen Eedo Knowledgeware www.eedo.com
The Examiner System The Examiner Corporation www.xmn.com
ExamBuilder ExamBuilder www.exambuilder.com
Knowledge Presenter Deakin KM www.knowledgepresenter.com
Rapid Exam XStream Software www.xstreamsoftware.com
Exam Engine Platte Canyon Multimedia Corp. www.plattecanyon.com
Lumenix Handshaw www.handshaw.com
automatic e-Learning TRA www.tra.com

Background
Assessment is a critical part of any learning strategy, yet we sometimes take online assessment tools for granted. Nearly every authoring tool, LMS, LCMS, etc., has some form of built-in test creation and delivery mechanism. The goal of this Shootout was to focus on which systems do the best job of (1) making it easy for relatively novice developers to create tests, exams, quizzes, etc.; (2) to see how robust and dynamic an online assessment can be (e.g., How do learners move through the questions? What options are available for feedback? How is performance data tallied and displayed?); and (3) to find out which systems do the best job of analyzing and reporting data on the back end (post assessment).
In this live format, assessment vendors were given a CD containing raw material for nine test questions. Within a few minutes, their task was to take the raw material and turn it into a fully functional online exam. Each team then had the opportunity to debrief the audience on what they built. The audience, in turn, rated each system. Clock ticks...

The competition was run over the course of three days, with three new teams competing each day. The audience was able to observe the full development on large screen to make it clear that each team was doing original work on-site. As the event began, each team received a CD-ROM containing one Microsoft Word file and four graphics. The Word file contained the content for each of the nine questions they had to build. (You can download a zip file containing the actual Word document that each team received, as well as the four graphics). The CD-ROM, along with a printed copy of the exam questions, were presented to each team in a sealed envelope that they were only allowed to open in front of the live audience.

Here is a list of the question types found in the document, along with an explanation of why the question type was included:

Question Type Purpose and Approaches
#1 Multiple-choice question Standard question type. We decided to start the task with a simple question type that is common to nearly every assessment tool. However, right from the start, the audience could see variations in the forms and wizards used to create a simple question.

#2 Multiple-select, multiple-choice question
Some assessment systems limit developers by not allowing a question to have more than one correct answer. This was a test to make sure systems didn't restrict users.
#3 Multiple-choice, with graphic The question required visual recognition to make a positive identification. The question tests the system's capability to support graphics as part of a question.
#4 True/false Standard question type.
#5 Fill-in-the-blank (or equivalent) This question is available in most assessment system, however, there is often some differences in the way they handle things like case matching, spelling tolerances, etc. We designed the question to have 2 different words slots to fill in, so that it would be difficult to replicate as a multiple choice question with one answer.
#6 Matching (or equivalent) Instructionally, this question was written as a classification exercise. The focus was not to have the competitors create a specific type of matching question, rather, we wanted to see the variance of different approaches. Some teams produced matching similar to the old paper-and-pencil matching format, others used a drag-and-drop interface, yet others created the assessment item as a series of two-item multiple choice questions. It was fun to watch the differences in their systems.
# 7 Hot spot (or equivalent) Again, we were not looking for a specific format for the question. The idea is that the learner must visually recognize a specific control on the back of the clock (our subject matter for the competition). Some teams had the learner click directly on the graphic (ala hot spot), others opened the picture of the clock controls in a paint package and labeled the controls from A-D, then wrote the question as a visual, multiple-choice question.
#8 Labeling From a learner perspective, we wanted to know if they could recognize the parts of the clock. We called this the "labeling" question, however, the teams could use any format desired to complete the task. Some teams used click-and-drag, allowing the learner to pick up the label and drop it on the part of the clock, others touched up the graphic to show the part of the clock, then used a matching question to have them match the name to its corresponding part. Again, it was interesting to see the different approaches.
#9 Author's choice We decided to allow for one open-formatted question to see if the assessment product vendors had any creative question types they would like to share with the audience.

This was not the first time that the teams had seen the content. One month ahead of the competition they were given a practice copy of the exam, which had the exact same question types and subject matter so they could practice for the competition. However, the content was altered for the final exam to ensure that all work was done originally, on-site.

Once each team was ready, the competition began. A large clock showed the audience how much time each team spent in the development process. The completion times were recorded for each team. Completion times did not factor into the final score.

The first team that finished in each round had the opportunity to make the first debrief presentation. Each team had a total of eight minutes to explain to the audience how they approached the task. During the debrief session, each team was instructed to answer the following areas:

  • A brief demonstration of how test question items were created. You will probably not have enough time to walk through each question type, so pick a few types that illustrate the process a developer would use to create a test question, set parameters for the exam, and the publishing process.
  • Show the output of the assessment. Run through the nine questions created and show the audience how it works. Describe any characteristics that would help the audience understand the flexibility and range of the system, such as randomizing test questions, randomizing answers, feedback, opportunities to review performance, score cards, etc. We understand that not all systems will have the same features in this area. Remember that audience will rate your system on the robustness of the output, so focus on what makes your system unique.
  • Show how the system collected performance data. The last objective of the debrief is to show the audience how the system collected data, reporting flexibility, how someone might use this data to assess learner performance and/or test accuracy.

Following the debrief from each team, the audience evaluated each system according to the following categories:

On a scale of 1 to 10 (with 10 being the highest rating) how would you rate this product in the following areas?:

Ease of development
10     9     8     7     6     5     4     3     2     1
Robustness of the assessment output
10     9     8     7     6     5     4     3     2     1
Data collection, reporting, assessment statistics
10     9     8     7     6     5     4     3     2     1

The top three finishers in each category are shown, as well as overall winners for the competition. Teams could earn a total of 10 points in each category, and the overall winner was based on adding the individual category scores together for a total possible score of 30 points. Since the audience varied in size in each day of the competition the scores were averaged in each category.

We'd like to thank all of the teams that participated in the Shootout. It was a great opportunity to see nine different teams tackle the same business use case using the same content. The audience commented to us how much they learned about how to create, deploy, and track performance data for online assessments.


Overall Winners

Product Company Score
1st Place Testcraft Ingenious Group 24.03
2nd Place ForceTen Eedo Knowledgeware 23.87
3rd Place Knowledge Presenter Deakin KM 23.54

30 points possible, with 10 points possible in each category.


Ease of Use

Product Company Score
1st Place ForceTen Eedo Knowledgeware 8.30
2nd Place Testcraft Ingenious Group 8.24
3rd Place Knowledge Presenter Deakin KM 8.23

10 points possible.


Robustness of Assessment Output

Product Company Score
1st Place Knowledge Presenter Deakin KM 8.06
2nd Place ForceTen Eedo Knowledgeware 7.87
3rd Place Rapid Exam XStream Software 7.83

10 points possible.


Data Collection, Reporting, Assessment Statistics

Product Company Score
1st Place ExamBuilder ExamBuilder 8.21
2nd Place Testcraft Ingenious Group 8.06
3rd Place Rapid Exam XStream Software 7.74

10 points possible.

 
© 2008 Brandon Hall Research