Excellence Awards
Executive Performance

Building Teams Through Assessments

by Mike Cooke on December 1, 2011

Recently I had the pleasure of attending SHL’s (www.shl.com) L.I.N.K. event in Orlando, FL. L.I.N.K. stands for Learn, Interact, Network, and Know, and I had the opportunity to do all of those at this event. I also had the opportunity to learn about what SHL is doing in the assessment arena. SHL is an industry leader in the assessment area and it appears they have an assessment for every job, in every industry. My interactions focused on assessments and their importance to organizations.

Learning, interacting, and networking is important, especially as we (Brandon Hall Group) know that from the research we have conducted, assessments offer different opportunities for both technology providers and for client companies. Assessments are the next big opportunity for Talent Management Providers and LMS providers to buy or build into their existing systems, and they also represent an amazing opportunity for clients to better understand their talent pools.

Every organization wants to have a great team of people working to make their organization better. Successful enterprises take many things into consideration when building a team, but to the surprise of many, group or team intelligence doesn’t have a whole lot to do with the intelligence of individuals. Assessment testing allows the organization to determine if the most important traits of a world class team are possible with the available individuals. In building a great team, the ability of the team members to listen and provide feedback constructively is critical to its success. Of course, a good team member is intelligent, but these individuals must also display emotional intelligence.

In the past, I have had outstanding opportunities to work with many wonderful team members, many of whom I would consider to be the best and the brightest anywhere. However, this intelligence does not always translate into a great team. I have seen team dynamics that were more focused on individuals trying to focus on their own strengths rather than working towards goals as a team. This game playing does not make for a sustainable team in today’s workforce. Your best people won’t want to be part of a team where someone is always trying to prove their superiority by putting down the rest of the team, and if assessments are done on potential team members before they join the team, the organization can determine whether or not individuals are a good fit from an emotional intelligence standpoint.

Generational norms are also becoming a factor for companies to consider when building teams. In 2010, US Bureau of Labor Statistics projected that by 2013 the millennial generation will make up 40% of the work force. Millennials were born between 1982 and 2002, and companies sometimes forget that members of this generation will be turning 30 next year, and are becoming organizational leaders. Some of these people are managers and a select few may become your next boss or the company’s youngest CEO or VP if they haven’t already. I believe the millennial generation is going to be very successful and as they learn to have a voice and a seat at the table, they are going to be a very important part of the team. The advancement of this generation into company leadership is especially important when organizations are looking to create teams to function well together.

The necessity of teams functioning well together leads me back to assessments. Americans happen to be one of the lowest users of assessments in the world. However, our initial research shows that if a company is embarking on any kind of a learning strategy, a talent strategy, or heck, a new business strategy, any of these initiatives will be more successful if the organization engages in assessments before moving forward. Having a talent strategy without utilizing scientifically proven assessments is like getting married before dating. Sometimes the results are positive, but most people would agree they wouldn’t want to operate that way. Some advanced assessment of potential team members and team characteristics is critical for a team’s success.

I would love to hear your thoughts around assessments and how your organization conducts assessments for its team members. It is a fascinating topic and one we want to hear from all of you on as we conduct our research in these areas.


{ 0 comments }

No Longer Separate Silos

by Mike Cooke on December 1, 2011

Recently I had the pleasure of speaking at Richardson’s event in Philadelphia. Richardson (www.richardson.com) is a top sales training company and focuses on sales performance and business impact for their clientele. I also had the honor of learning more about this 32 year old company from their senior management team and in meeting the founder, Linda Richardson.

Richardson has positioned itself as a sales performance company to a core audience of senior sales, HR, and talent executives. This conference was quite exciting for me because it was a blend of executives in different functions, which is unusual for a conference that focused on performance improvement. I gave a presentation and a workshop for close to 100 people with titles including Chief Learning Officer , VP’s of HR, Learning, Talent, Sales, Sales Effectiveness, and Marketing which allowed me a unique opportunity to connect with top individuals focused on improving performance.

Two years ago, Brandon Hall Group predicted that the traditional focus of HR and Learning would become more focused on things that actually matter, including increasing revenue and profitability, as well as a renewed energy in driving revenues from the traditional sales and marketing organization. For years HR and Learning have battled for a seat at the table, especially when it comes to budgets, and although these departments still face some of this battle today, that time should be coming to an end as companies continue to focus on performance improvement.

For those of you who would like to view the slides at this conference, Richardson has posted them here: http://www.richardson.com/Client-Forum/Client-Forum/.

At the Richardson event I had the opportunity to speak with a number of people across various roles and functions in organizations, but for all of them, the main focus is on business results. Major changes have been made in tracking and measuring information related to sales and training, and this information is a game changer. As information is more available, and easily tracked, this creates great opportunities for organizations. Every part of the organization wants to see results that prove what they are doing makes a difference in the marketplace.

As an analyst firm, we have seen ourselves at a number of recent events. This is certainly an interesting time to be an analyst firm because we get to learn more about companies and most importantly, the clients who are working to improve their organization’s performance. What is most exciting is that this event confirmed that we have an opportunity to provide more value to our clients based on the pace of change and the new mindset leaders have in working with the key areas in their businesses that drive performance, HR, talent management, learning and development, sales effectiveness, marketing impact, and executive management. For Brandon Hall Group, we believe these are the optimal ways to drive performance for our clients. As my presentation alluded to at Richardson, these areas should no longer be considered separate silos in order to better contribute to the overall health and profitability of an organization.


{ 0 comments }