We believe that it is important for a research firm to be transparent about how it makes money. That way, customers can judge our integrity for themselves.

How We Make Money

• Brandon Hall Research makes money by selling research publications (in various forms such as reports and knowledgebases) and consulting services; by operating conferences, workshops, and an awards program; and by selling advertising in some of our publications and sponsorships of some of our events.
• Our consulting clients include both user organizations and vendor organizations.
• User clients typically engage us to advise them on technology purchases and implementation strategy.
• Vendor clients typically engage us to advise them on marketplace trends or to speak about industry trends at vendor functions

What We Don’t Do

• We do not charge vendors (or any organizations) to be included in any of our publications.
• We do not charge different prices to vendors and users.
• We do not charge vendors (or any organizations) to quote from our publications in press releases.
• We do not charge award winners to use their award in marketing.
• We do not allow vendors (or any organizations) included in our publications to make evaluative statements about themselves. Participating organizations provide factual information only.
• We do not permit any company to sponsor research or a publication in which it is also participating as a subject.
• We do not benefit in any way from the sales of any products included in our publications or services.
• We do not provide leads to vendors or assist them in selling.
• We do not serve on the boards of any learning-related companies or benefit financially from the success of any learning-related company.

We believe that the way we make money allows us to be independent, unbiased, and objective. We invite you to judge for yourself. We also invite you to contact us with any question about our business relationships or sources of revenue.